11 New Strategic Brand Management by Philip Kotler - 4th Edition
by Kapferer, Jean-Noël.
- Accession Number
- KNUBM28
- Title
- 11 New Strategic Brand Management by Philip Kotler - 4th Edition
- Author
- Kapferer, Jean-Noël.
- Year
- 2008
- Subject
- Business & Management
- ISBN / EISBN
- 13: 978-0-7494-5085-4
- Medium
- Electronic
- Availability
- yes