The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business [1 ed.]
by Philip Kotler, Roland Berger, Nils Bickhoff (auth.)
- Accession Number
- KNUBM498
- Title
- The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business [1 ed.]
- Author
- Philip Kotler, Roland Berger, Nils Bickhoff (auth.)
- Year
- 2010
- Subject
- Business & Management
- ISBN / EISBN
- 3642145434, 9783642145438, 9783642145445
- Medium
- Electronic
- Availability
- yes