Integrated Account Management: How Business-to-Business Marketers Maximize Customer Loyalty and Profitability
by Mark A. Peck
- Accession Number
- KNUBM564
- Title
- Integrated Account Management: How Business-to-Business Marketers Maximize Customer Loyalty and Profitability
- Author
- Mark A. Peck
- Year
- 1997
- Subject
- Business & Management
- ISBN / EISBN
- 0814403336, 9780814403334, 9780585039800
- Medium
- Electronic
- Availability
- yes