Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises ~ Volume 15 (Advances in Business Marketing & Purchasing)
by Mark S. Glynn
- Accession Number
- KNUBM576
- Title
- Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises ~ Volume 15 (Advances in Business Marketing & Purchasing)
- Author
- Mark S. Glynn
- Year
- 2009
- Subject
- Business & Management
- ISBN / EISBN
- 9781848556706, 1848556705
- Medium
- Electronic
- Availability
- yes