Strategy and Management of Industrial Brands: Business to Business Products and Services [1 ed.]
by Philippe Malaval (auth.)
- Accession Number
- KNUBM672
- Title
- Strategy and Management of Industrial Brands: Business to Business Products and Services [1 ed.]
- Author
- Philippe Malaval (auth.)
- Year
- 2001
- Subject
- Business & Management
- ISBN / EISBN
- 978-1-4020-7753-1, 978-1-4615-1737-5
- Medium
- Electronic
- Availability
- yes