Customer Relationship Management: Concept, Strategy, and Tools [2 ed.]
by V. Kumar, Werner Reinartz (auth.)
- Accession Number
- KNUBM702
- Title
- Customer Relationship Management: Concept, Strategy, and Tools [2 ed.]
- Author
- V. Kumar, Werner Reinartz (auth.)
- Year
- 2012
- Subject
- Business & Management
- ISBN / EISBN
- 978-3-642-20109-7, 978-3-642-20110-3
- Medium
- Electronic
- Availability
- yes