Accession Number: KNUBM702
Title: Customer Relationship Management: Concept, Strategy, and Tools [2 ed.]
Author: V. Kumar, Werner Reinartz (auth.)
Year : 2012
Subject: Business & Management
ISBN/EISBN: 978-3-642-20109-7, 978-3-642-20110-3
Medium: Electronic
URL:
Availability: yes
