Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
by Natalie Mizik, Dominique M. Hanssens, Editors
- Accession Number
- KNUBM730
- Title
- Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
- Author
- Natalie Mizik, Dominique M. Hanssens, Editors
- Year
- 2018
- Subject
- Business & Management
- ISBN / EISBN
- 9781784716752, 1784716758
- Medium
- Electronic
- Availability
- yes