The Routledge Companion to Ethnic Marketing
by Ahmad Jamal, Lisa Peñaloza, Michel Laroche
- Accession Number
- KNUBM987
- Title
- The Routledge Companion to Ethnic Marketing
- Author
- Ahmad Jamal, Lisa Peñaloza, Michel Laroche
- Year
- 2015
- Subject
- Business & Management
- ISBN / EISBN
- 0415643635, 9780415643634
- Medium
- Electronic
- Availability
- yes