The Impacts of Artificial Intelligence on Digital Marketing Strategies - An Analytical Study in Companies in Erbil City

Abstract
Abstract\r\nThis research aimed to study and analyze the impact of artificial intelligence on\r\ndigital marketing strategies in private sector companies in Erbil, as artificial\r\nintelligence has become one of the main tools that help companies improve their\r\nmarketing operations and increase their efficiency in targeting customers. Artificial\r\nintelligence works through big data analysis, machine learning, and natural\r\nlanguage processing, which enables companies to customize marketing content,\r\nimprove customer experience, and enhance the effectiveness of advertising campaigns. An analytical methodology based on a field study of a number of\r\nprivate sector companies in Erbil was adopted, by collecting data using\r\nquestionnaires and interviews with marketing managers and those responsible for\r\nadopting modern technology in those companies. The challenges facing companies\r\nin adopting artificial intelligence technologies were also analyzed, such as high\r\ncosts, lack of specialized skills, and the degree of acceptance of these technologies\r\nby the local market. The results showed that the application of artificial intelligence\r\ncontributes to improving digital marketing strategies by increasing targeting\r\naccuracy, and analyzing customer behavior more deeply, which leads to higher\r\nconversion rates and achieving a competitive advantage in the market. However,\r\nsome companies still face technical and organizational challenges that hinder the\r\nfull benefit of these technologies. Based on the results, the research recommends\r\nthe need to raise awareness of the importance of artificial intelligence in marketing,\r\nprovide training programs for marketing personnel, and invest in technological\r\ninfrastructure to ensure maximum benefit from these advanced tools. The research\r\nincludes the research problem, the research objective, the methodology, the results,\r\nand the main conclusions. The research concluded that artificial intelligence plays a\r\nvital role in improving the marketing performance of companies by enhancing\r\ncustomer targeting, providing a distinguished user experience, and increasing the\r\nefficiency of advertising campaigns. There are also challenges facing some\r\ncompanies, such as the lack of specialized personnel and the high costs of\r\nimplementing these technologies. The research recommends the need to raise\r\nawareness about the benefits of artificial intelligence in marketing, invest in\r\ndeveloping the technical infrastructure, and train employees to use these tools\r\neffectively to achieve better results.\r\nKeywords: Artificial intelligence, digital marketing, marketing strategies,\r\npredictive analysis, private sector companies, Erbil, Iraqi Kurdistan.\r\n

Author
azad salih nader

DOI

Publisher

ISSN
16s1

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